Post by account_disabled on Dec 7, 2023 5:07:27 GMT
The next place to put your keyword in terms of priority is the H1 tag. This is usually the title of your blog post, the name of your category, or the name of your product and so on.
The H1 tag is a heading tag. Heading tags tell search engines what specific sections of your content are about. H1 is the highest priority, which is why it's used as the primary heading.
The H1 tag is almost the same as the title tag, and in WordPress, the Industry Email List default title tag is pulled from whatever your H1 tag is.
Common best practice is to keep your H1 tag and title tag the same. After all, if people click on your title from the search engine results, they'll expect to see a page with the same primary heading!
URL
The title tag, the H1, and the URL make up what Matt Diggity calls the "Three Kings" of SEO. Much like your title tag, the URL is a great place to really tell search engines what your page is about.
Simply keep the URL slug for the page as the keyword itself. If there are spaces in the keyword, they will be converted to dashes, and that's perfectly normal.
To continue the above example of The 10 Best Coffee Makers for Home (2023 Review), your ideal URL would be:
Avoid adding numbers in the URL unless you're confident that the numbers won't change.
For example, don't add the year or the number of items on the list because both the year and the number of items can change as you update your post over time.
However, if the year is inextricably linked to the keyword(such as best movies of 2019), or the number of items are not likely going to change(7 days of the week), you can add the number to the URL as well.
If you use WordPress, you can change the URL by either adjusting the "Permalink" option OR by going to Rank Math/Yoast SEO and editing the "slug".
H2 and H3 tags
After the H1 tag, you'll want to use H2 and H3 tags for subheadings. Subheadings are an important way of breaking up your content while still maintaining a clear structure.
While not as important as the title tag or H1 tag, it's still good practice to include keywords in your H2 and H3 tags when possible.
For example, if you have a blog post about the best coffee makers for home, your H2 tags might be something like:
Types of Coffee Makers
Features to Look for in a Coffee Maker
The 10 Best Coffee Makers for Home
Notice how the keyword, "coffee maker," appears in two of the three subheadings. This is a great way to naturally include keywords without making your content sound like gibberish.
H3 tags would then be about french presses, drip coffee makers, espresso machines, and more.
You'd also use H3 tags as the heading for each individual coffee maker in your review.
In WordPress, you can add H2 and H3 tags by using the "Heading" drop-down menu in the editor.
It's important to note that your H2/H3 structure is very fluid and the best way to determine how you'll structure your H2s and H3s is to simply search for your target keyword in Google and see how your competitors on page 1 are approaching it.
The H1 tag is a heading tag. Heading tags tell search engines what specific sections of your content are about. H1 is the highest priority, which is why it's used as the primary heading.
The H1 tag is almost the same as the title tag, and in WordPress, the Industry Email List default title tag is pulled from whatever your H1 tag is.
Common best practice is to keep your H1 tag and title tag the same. After all, if people click on your title from the search engine results, they'll expect to see a page with the same primary heading!
URL
The title tag, the H1, and the URL make up what Matt Diggity calls the "Three Kings" of SEO. Much like your title tag, the URL is a great place to really tell search engines what your page is about.
Simply keep the URL slug for the page as the keyword itself. If there are spaces in the keyword, they will be converted to dashes, and that's perfectly normal.
To continue the above example of The 10 Best Coffee Makers for Home (2023 Review), your ideal URL would be:
Avoid adding numbers in the URL unless you're confident that the numbers won't change.
For example, don't add the year or the number of items on the list because both the year and the number of items can change as you update your post over time.
However, if the year is inextricably linked to the keyword(such as best movies of 2019), or the number of items are not likely going to change(7 days of the week), you can add the number to the URL as well.
If you use WordPress, you can change the URL by either adjusting the "Permalink" option OR by going to Rank Math/Yoast SEO and editing the "slug".
H2 and H3 tags
After the H1 tag, you'll want to use H2 and H3 tags for subheadings. Subheadings are an important way of breaking up your content while still maintaining a clear structure.
While not as important as the title tag or H1 tag, it's still good practice to include keywords in your H2 and H3 tags when possible.
For example, if you have a blog post about the best coffee makers for home, your H2 tags might be something like:
Types of Coffee Makers
Features to Look for in a Coffee Maker
The 10 Best Coffee Makers for Home
Notice how the keyword, "coffee maker," appears in two of the three subheadings. This is a great way to naturally include keywords without making your content sound like gibberish.
H3 tags would then be about french presses, drip coffee makers, espresso machines, and more.
You'd also use H3 tags as the heading for each individual coffee maker in your review.
In WordPress, you can add H2 and H3 tags by using the "Heading" drop-down menu in the editor.
It's important to note that your H2/H3 structure is very fluid and the best way to determine how you'll structure your H2s and H3s is to simply search for your target keyword in Google and see how your competitors on page 1 are approaching it.